Digital Advertising

6 Ways to Increase Your Website Traffic

Increasing website traffic is a great way to promote and grow your business. It’s a tricky business however because doing everything you can to increase your inflow doesn’t mean that you’re attracting the right kind of visitors. Your aim should be to lure in visitors more likely to convert into leads and customers- otherwise the strategies you’re using aren’t the right fit. Here are some ways you can go about driving some effective traffic your way:

On-Page SEO

SEO strategies are a given way of attracting quality traffic to your website. To elaborate, they can increase the ranking of your website pages on search engines but to do so you need to be able to come up with high quality content that precisely caters to what visitors are looking for. It’s also worth looking into the search engine market share Australia so you can devise individualistic strategies for users of different search engines.

Online Directories

You can also get yourself listed on well-known online directories or review sites if you want to strengthen your reputation. These directories usually link your profile to your website so the more you update your listing and get great reviews, the more it’ll work in your favour!

Backlinks

Backlinks are links that connect your website to another.  So if another business site or an influencer links to your page, you stand a better chance of having your target customers reaching your page rather than a bunch of browsing visitors. It also increases your rankings since Google tends to pick up on backlinks and this increases your trustworthiness.

Influencers

On the note of influencers, you can also use guest blogging to your advantage. Getting an influencer to write for your page or you uploading an interview with them is an organic way of getting more reach, especially since the influencer will promote his/her works to their select audience as well.

Social Media

This is one of the easiest ways to draw traffic to your website– and it happens to be free too! Through platforms like Facebook, Instagram, LinkedIn and YouTube, you can easily send your audience towards your website by promoting blog posts or any other useful pages about your products/services. All you really need to make this a success is alluring content- think catchy headlines and stunning pictures to begin with and then knowledgeable content to follow up with. Also make it a point to use hashtags in your posts so people searching up content in those fields will directly be exposed to your work.

E-Mails

While social media plays a heavy role in marketing today, don’t forget the more conventional methods like e-mailing. This is still a great way to keep in touch with customers and notify them of discounts, promotional offers and any other links to your websites that contain useful information! Make it a point to send across e-mails consistently but don’t bombard your readers- this is a one way ticket to unsubscribing.

These are the best ways you can work on consistently increasing your website traffic and growing your business in no time!

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